I read this in preparation for this year's Building Virtual Worlds class -- I've picked through it many times before, but never read it cover to cover. What is great about this book is the sheer number of different perspectives on creativity. I only could remember a few after reading it, but then I realized they were the ones I needed most right now. We may do an assignment where we ask the students to pick out which exercise they find most useful.
Of course, the best part about it is the stuff that Mk Haley (my partner in BVW) contributed! :)
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